Paid Media & PPC
Paid campaigns judged on qualified leads, not impressions.
Search, performance max, social, retargeting, and landing pages managed together, with conversion tracking that ties spend to pipeline.
What's included
Scope you can hold us to.
- Account audit and restructure
- Google Search and Performance Max management
- Meta and Instagram campaign management
- LinkedIn campaigns for B2B offers
- Retargeting and audience building
- Ad creative, copy, and testing cadence
- Landing pages built for the offer
- Conversion tracking, call tracking, and lead scoring
- Budget pacing and monthly optimization reviews
Right fit if
- Spend rising while lead quality falls
- An account nobody has restructured in years
- A new offer, market, or location launch
- Seasonal demand that needs fast reach
- Sales teams that need volume now
How the work runs
A repeatable process, not a mystery retainer.
- 01
Audit and tracking
Before spending more, we verify tracking is accurate — bad data is the most common reason paid media looks like it fails.
- 02
Rebuild structure
Campaign structure, match types, audiences, negatives, and budgets aligned to your actual margins and service areas.
- 03
Creative and landing pages
Ads and pages built as a pair, with a testing cadence instead of one-and-done creative.
- 04
Optimize and report
Weekly optimization, monthly review, and reporting on cost per qualified lead and closed revenue where your CRM supports it.
Reporting
What we measure.
Metrics tied to leads and revenue-relevant actions, reviewed on a cadence that matches your plan.
- Cost per qualified lead
- Lead-to-opportunity rate
- Return on ad spend
- Impression share and budget pacing
FAQ
Paid Media & PPC questions.
No. Media spend is billed by the platforms and is separate from management unless your contract states otherwise. Everything is itemized in your proposal.
It depends on market and channel. We will tell you honestly if a budget is too small to produce reliable data instead of taking the engagement anyway.
Yes. Accounts, historical data, pixels, and creative assets remain in your name.
Paid media is the fastest channel to activity. Meaningful optimization still needs enough conversion volume to learn from, which is why we set a review window up front.
Related services
Works better alongside.
Website Design & Development
Fast, conversion-focused sites your team can actually update.
View serviceSEO & Local Search
Technical fixes, location pages, and content that earns rankings.
View serviceSocial Media Management
Strategy, publishing, community response, and short-form video.
View serviceEmail & SMS Marketing
Lifecycle sequences, nurture flows, and compliant campaigns.
View service
Let's see where paid media & ppc fits.
We review what you have today and send back the gaps worth fixing first — whether or not you hire us.